The Key

It seems as if the key to running a successful online craft business isn't so much about the quality or originality of your product but rather branding yourself as a person. Networking and nuturing a personal relationship with your market seems as important as what you're actually selling, perhaps even more so.

Garnering respect as an individual and amassing a faithful following will set you apart. You are not so much selling your creations as selling yourself. People who obviously spend countless hours positioning themselves so that their marketing efforts are subtle but work for them. You don't need to be blatant with guerrilla marketing or employ spam, but rather tactful suggestion; something I call Accidental Marketing.

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